Newfoundland and Labrador Tourism

Sponsor Content, 2023
Work - Globe Content Studio (GCS)

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The Newfoundland and Labrador Tourism project aimed to create a captivating and immersive digital experience that showcases the natural beauty of the region's landscapes. Collaborating closely with the Creative Lead (Stacie Campbell) and Interactive Designer (Aashish Arora), from the Globe Content Studio, I played a pivotal role in conceptualizing and designing a unique approach to presenting the hero and destination.

The core concept revolved around recreating the awe-inspiring Newfoundland and Labrador mountainscape in a digital environment. This immersive experience aimed to evoke a sense of wonder and wanderlust, enticing potential tourists to explore the stunning landscapes of Newfoundland & Labrador.

View ‘here’ for the final product on The Globe and Mail site.

Studio Spotlight social card template created to feature the latest sponsored article on The Globe and Mail site. The geometric frame focuses the audience on the sponsored content, while utilizing the Globe Content Studio brand.

These video wallpaper and Globe Hero concepts created for Amazon Prime Video are visually vibrant and engaging. They are high-impact ad solutions that will captivate audiences across The Globe and Alliance sites.

The ad solutions for Louis Vuitton, with the goal to promote their new handbags for women. This concept includes a video canva unit that fits desktop, tablet, and mobile experiences. My creative approach delivers a minimalisticand luxury design that represents the brand.

The Studio Session social card template has been meticulously designed to cater to a wide range of platform uses. Its creation was driven by the goal of harmonizing with the rebranding efforts of Globe Content Studio, incorporating the new brand's colour palette and fonts. The short-form video created serves as a concise recap of the studio session, strategically aimed at enhancing audience engagement. This video boasts smooth transitions that seamlessly align with the session's focus on Gen Z, complemented by an invigorating soundtrack. Furthermore, it prominently showcases the signature colours and fonts associated with Globe Content Studio.