RU K-POP Branding
A logo and loyalty card design for the RU K-POP student group. RU K-POP is a community of Korean pop fans that gather together to share their passion for Korean music and culture.
The design of the logo has certain Korean Hangul integrated, the use of 'ㄷ', 'ㅈ', and 'ㅇ', replacing the letters 'U,' 'K,' and 'O.' The letters 'U' and 'K' and 'O' are outlined to emphasis them. The font used for the logo is "Sandoll Press/Sandoll 프레스", creating a bold, simple and clean image. Gradients and vibrant colours are used for the loyalty card to achieve the fun and trendy concept that RU K-POP represents.